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واقعیت مادی
Objective or material reality is expressed by organizations in terms of facilities, articulation of purpose, goals, product and service mix, financial statements, cost structure, market share, customer satisfaction, strategy, measures of quality and so on.
We define material reality as that which is temporal and tangible such as money or the value of property and often appears to be natural yet has no mean-
Material reality Non-material reality Conceptual reality
Manifestations of reality Natural reality Constructed reality Physical or Material Non- Conceptual natural reality material reality reality reality Historical and formation factors X X Purpose X X Property and other physical assets X X Product and process R and D X Production X Marketplace X Operations X Financial X Structure/hierarchy X Morale X X Ethics X Cooperation/competition X X Culture X Place in society X How organizational life is lived X
Organizations exemplify objective or material reality in various ways, including purpose, products and services, facilities, costs, strategy, markets and market share, earnings and policies.
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